13TH COMMUNICATION WEEK During one week, students of Faculdades Integradas Rio Branco Social Communication course deepened and increased their knowledge. only compete with the internet, but also with off-line medias. Fernando Campoi, corporate affairs manager of Volkswagen do Brasil approached the ‘media training’, the internal communication processes, and provided examples of what is done in his company. The journalists Patrícia Paixão and Carlos Juliano highlighted in their presentations the works developed on different aspects. The first one, Political Marketing specialist, talked about “The Lula Marketing The host and commentator Silvio Luiz strategies in 2002 on coverage made by Folha de S. Paulo”, The students knew the routines Marketing to reach the target explaining from its newspaper of professionals of several areas audience. issue to the material analysis and discussed questions about Two hosts from Rede TV talked process used on Lula campaign their occupation. In this regard, the about their activities. The reporter for the Republic Presidency, 13th Communication Week counted Luciano Junior highlighted on approaching the changes obtained on renowned professionals “Information Technology: The by the marketing professional, who talked with the students in Speed of Video Journalism” following experiences on previous thematic lectures. According to the changes on information campaigns without success, that 5th semester Journalism students, broadcasting from 50’s decade via helped to elect Lula. Patricia the event has also contributed to audio and video, the equipment’s Paixão also talked about media the exercise of the professional evolution and broadcasting means. coverage during elections time. practice. All lectures were real Gilberto Barros was Carlos Juliano, Repórter Brasil time followed and disclosed on invited to talk about popular NGO’s journalist presented the “Profissão Foca Blog” and in the communication, that is, according documentary “Flesh and Bone”, portal social midias. to him, ‘fascinating, sensational, which shows the routine of The event’s opening lecture fantastic’, because it blends all freezer workers of the country, subject was “Communications on social classes. and explained the organization big sport events: World Cup and Dalton Pastore, president operations that complain slave Olympic Games in Brazil” with of the Permanent Forum of labor in Brazil. the journalist Anderson Gurgel. Communication Industry, The host and commentator Silvio conducted the lecture “In which Luiz talked about the today’s way Brazilian’s publicity is communication and information. going on”. Beside of Wagner William, The publicity world has also production coordinator of being seen on Ricardo Santos Rede Record and author of his presentation, president of Milk The own biography, remembered agency, who talked about the Communication his pathway and talked about actuating area of the company, Week gathered labor market. the partnership and development renowned Also in the same subject, Ary of campaigns for Nike. professionals Rocco, teacher and sportive area Julio Balasso, art director of of several areas columnist, stated that the sport Record News TV, explained all that talked to has been lost over the years, the areas involved in his work, students about becoming an entertainment talked about the convergence of their activities. industry product and gave hints communication areas and about about how to use the Sportive the TV nowadays, that does not 70 2013 Annual Report
Anual Report 2013
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