11TH COURSES WEEK HIGHLIGHTS ENTREPRENEURSHIP The meeting gathered entrepreneur of many areas to bring cases of success and innovative experiences. The graduation courses of Administration, Economic Sciences, Foreign Trade, Information Systems and the Marketing and Commercial Management technology graduation courses promoted the 11th Week –Rio Branco Business School. During the meeting opening, the Faculdades’ academic director, Alexandre Uehara, reinforced the importance of the entrepreneurship, considering that Brazil is in the 2nd place on world’s ranking of entrepreneurs, and that even more companies seek and encourage youth to undertake. The presentation of a timeline, comparing the entrepreneurship data in Japan between the 20th century and nowadays was carried out by the director. Ernerst Young partner, Flávio Flávio Peppe Peppe, gave hints to the new entrepreneurs. Some of the ways to be followed are: to find out entrepreneur person are: the where the market is, to know development of a good networking how to insert a new product, to and the improvement of certain evaluate the impact of ideas on attitudes, such as dynamism, public and market, to reduce costs leadership, organization, vision, and to have a long term view. motivation, planning, creativity The increasing shopping malls and knowledge. market has been highlighted During the lecture about Cleaner by the administrators Vinicius Production, the deputy Gilberto Rangel, Marcos and Eduardo. Natalini highlighted the initiatives Marcos presented a short history Invited that are performed in São Paulo about Brazilian market, from the lecturers city to improve the quality of life inauguration of the first shopping talked about of Paulistanos and to reduce the mall, on the 1960´s decade in São success cases levels of all kind of pollution. Paulo to current transformations. and innovative According to the lecturer, there are Eduardo and Vinícius stated the experiences. many sustainability and recycling benefits for the population and business opportunities. city of these constructions, mainly on job creation, and presented the reasons to invest on shopping malls. Students and Professors participated on a chat about entrepreneurship with Edvaldo Silva from “AC Beauty/ES Assessoria”. The guest indicated that some of the aspects that can define what is to be an 72 2013 Annual Report
Anual Report 2013
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